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Fox Head Inc. (doing business as Fox Racing) is an American extreme sports (primarily motocross and mountainbiking), protective equipment and lifestyle clothing brand founded in 1974. Fox is owned by Vista Outdoor.

Fox Head Inc.
Trade name
Fox Racing
TypePrivate
IndustrySporting goods
Founded1974
HeadquartersIrvine, California, U.S.
Key people
Geoff Fox, Founder and CEO
Pete Fox, President[1]
ProductsOff-road suspension, Motocross gear, Clothing, Footwear, Eyewear, Bags, Stickers, apparel, Helmet, Fox womens
OwnerVista Outdoor
Number of employees
301[1]
Websitehttps://www.foxracing.com

History


The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally under the corporate umbrella of Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory[2]

In July 2006, Fox Racing decided to change its corporate name to Fox Head, Inc.[3] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.

Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors.[4] Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.[4][5]

In July of 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. [6]

A Fox Head store at the Hayuelos Mall in Bogotá, Colombia
A Fox Head store at the Hayuelos Mall in Bogotá, Colombia

References


  1. Fox Head, Inc., ReferenceUSA, May 2016
  2. "The History of Fox Air Shocks" (PDF). Moto Cross History Museum. p. 2. Retrieved May 20, 2018.
  3. "Archived copy". Archived from the original on 2011-11-26. Retrieved 2010-07-16.{{cite web}}: CS1 maint: archived copy as title (link)
  4. Antonovich, Michael (December 9, 2014), "FOX Head Acquired By Altamont Capital Partners", Transworld Motocross
  5. Lunan, Charlie (December 11, 2014), "Fox Head Names Former CEO Peter Fox Chief Creative Officer", SGB Media
  6. "Vista Outdoor to acquire Fox Racing for $540 million". Bicycle Retailer and Industry News. Retrieved 2022-07-07.





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