Italika is a motorcycle brand and manufacturer in Mexico, with 400,000 motorcycles sold in 2014.[1] In 2010, Italika made up 55% of the Mexican motorcycle market;[2] in 2011 it reached a 63% market share, largely owing to low initial cost. Italika sold their one-millionth motorcycle on March 23, 2011, and their two-millionth motorcycle on September 5, 2014.[1] Early Italika motorcycles were designed jointly with Hyosung of South Korea and assembled using parts shipped from South Korea and China. Current models, however, are of Mexican design and origin.[3] Italika maintains a motorcycle factory and parts warehouse in Toluca, Mexico, near Mexico City.
Type | Public Corporation |
---|---|
Industry | Manufacturing |
Founded | 2005; 17 years ago (2005) |
Headquarters | Toluca, Mexico |
Area served | Mexico, Guatemala, Brazil, Honduras, Peru, Panama, El Salvador and Argentina |
Key people | Ricardo B. Salinas |
Products | motorcycles |
Parent | Grupo Salinas |
The Italika motorcycles are produced mainly for the Mexican market and exported to Guatemala, Honduras, Panama, Peru, Brazil and Costa Rica.[3]
Italika motorcycles come in red, yellow, orange, black, and silver-grey color schemes, while scooters and ATVs are available in several other colors.[4][5]
Italika makes models of street legal motorcycles
Italika also makes a variety of offroad ATVs [5]
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