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Mahindra GenZe, doing business as GenZe and also known as GenZe by Mahindra, was a brand of electric bicycles and scooters. It was a subsidiary of the Mahindra Group of India.

This article is about the company. For demographic cohort, see Generation Z.
Mahindra GenZe
Trade name
GenZe
TypeSubsidiary
IndustryElectric bicycles and scooters
DefunctJune 2020 (2020-06)
Headquarters
Fremont, California
,
U.S.
ParentMahindra Group
Websitewww.genze.com
GenZe 2.0s Electric Scooter sold to consumers with a K-Max 30 top-box
GenZe 2.0s Electric Scooter sold to consumers with a K-Max 30 top-box

History


In 2013, GenZe introduced their first electric bicycle and electric scooter.[1] The name GenZe was short for Generation Zero Emissions, which was a reference to their products being zero-emissions vehicles.[2][3]


Operations


GenZe operated as a subsidiary of the Mahindra Group.[4][5] Its headquarters were located in Fremont, California.[5][6] GenZe's products were manufactured, hand-assembled, and road-tested in Ann Arbor, Michigan.[5][7][8][9]

In June 2020, it was announced that GenZe would be closing down its operations.[10][11]


Products


GenZe 2.0 Electric Scooter utilized by Scoot Network fleet
GenZe 2.0 Electric Scooter utilized by Scoot Network fleet

GenZe designed and manufactured electric bicycles and electric scooters intended for consumers and corporate fleets.[2][4][12]


Electric bicycles


Their electric bicycles were available through the Ford GoBike public bicycle sharing system,[6] and the Bike Solar Oakland program in Oakland, California.[13]


Electric scooters


The GenZe electric scooters were introduced in 2015,[14] and were delivered to consumers in December 2015.[15] They were utilized by Postmates delivery service.[1][9] They were also available through the Scoot Networks public scooter sharing system,[1] which the Mahindra Group's private-equity business had invested in.[16][17]


See also



References


  1. "GenZe E-Scooter Partners With Postmates". CleanTechnica. Retrieved 2018-05-17.
  2. "Mahindra GenZe India launch likely in 2019". The Hans India. Retrieved 2018-05-17.
  3. "Auto Expo 2016: Mahindra GenZe 2.0 Electric Scooter Showcased - NDTV CarAndBike". CarAndBike. Retrieved 2018-05-17.
  4. "Lazy as you want to be: New GenZe e-bike pedals for you". CNET. 2017-10-30. Retrieved 2018-05-17.
  5. "Mahindra GenZe electric two-wheelers considered for India, might debut in 2019". The Financial Express. 2017-10-20. Retrieved 2018-05-17.
  6. "Ford And Mahindra Genze Collaborate For GoBike Electric Bicycle In San Francisco - NDTV CarAndBike". CarAndBike. Retrieved 2018-05-17.
  7. "Mahindra Genze Electric Scooter First Look". CarAndBike. Retrieved 2018-05-17.
  8. "First in 25 years: Automaker plans Detroit area plant". Detroit News. Retrieved 2018-05-17.
  9. "Mahindra Plans to Double Investment in US". IndustryWeek. 2017-07-24. Retrieved 2018-05-17.
  10. Toll, Micah (June 14, 2020). "Say goodbye: The only made-in-America electric scooter company closes".
  11. Szafranski, Joe (2020-06-15). "Mahindra to discontinue GenZe". electrive.com. Retrieved 2022-03-22.
  12. "GenZe has a commuter e-bike for a connected world". Engadget. Retrieved 2018-05-17.
  13. Grady, Barbara (2016-01-19). "Mahindra and Oakland make a bet on urban mobility with the GenZe". GreenBiz. Retrieved 2018-05-17.
  14. "India's largest SUV maker rides into US on a scooter - Electric scooter market to grow 20,000 by 2024 - Kuwait Times". Kuwait Times. 2015-09-02. Retrieved 2018-05-21.
  15. "GenZe 2.0s Are On The Road! - GenZe". GenZe. 2015-12-17. Retrieved 2018-05-21.
  16. "Racing down new roads". @businessline. Retrieved 2018-05-17.
  17. "Government creating aspiration for electric mobility: Anand Mahindra". The Economic Times. 2018-02-17. Retrieved 2018-05-17.




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